SMS Gateways - SMS Gateway providers

SMS gateway providers facilitate SMS traffic between businesses and mobile subscribers, including mission-critical messages, SMS for enterprises, content delivery, and entertainment services involving SMS, e.g. TV voting. Considering SMS messaging performance and cost, as well as the level of messaging services, SMS gateway providers can be classified as aggregators or SS7 providers. The aggregator model is based on multiple agreements with mobile carriers to exchange two-way SMS traffic into and out of the operator’s SMSC, also known as local termination model. Aggregators lack direct access into the SS7 protocol, which is the protocol where the SMS messages are exchanged. SMS messages are delivered to the operator’s SMSC, but not the subscriber’s handset; the SMSC takes care of further handling of the message through the SS7 network.

Another type of SMS gateway provider is based on SS7 connectivity to route SMS messages, also known as international termination model. The advantage of this model is the ability to route data directly through SS7, which gives the provider total control and visibility of the complete path during SMS routing. This means SMS messages can be sent directly to and from recipients without having to go through the SMSCs of other mobile operators. Therefore, it is possible to avoid delays and message losses, offering full delivery guarantees of messages and optimized routing. This model is particularly efficient when used in mission-critical messaging and SMS used in corporate communications.